clip from "Set The World On Fire"
Announcer: At first impression, you might think that E-type is just another one of those hundreds of other "artists", who right now are on the charts. But the front figure Martin Eriksson has actually moved around the pop business for many years. Just go all the way back to 1991, where he with Stakka Bo had a hit with We Got The Atmosphere. This was the start of a very growing career....
E-type: I have always been writing songs, and one day I wrote the song called We Got The Atmosphere. I tried to put some rap on it, but it didn't work. It wasn't a good producer, so I phoned my friend (Stakka Bo), and he came over. He then put some rap on which worked very fine. So we got a record-deal with Stockholm Records, and we are still with the same company. We did a few singles, then he wanted to do some jazz-thing and I wanted to do dance/pop
clip from "This Is The Way"
Announcer: In 1992 we could experience Martin as a host on the music channel ZTV, but it was not until he met the producer and co-worker Denniz PoP that E-type became the true Swedish pop magnet. A duo, which through the 90's placed themselves on the top 5's in all Europe with singles like This Is The Way, Free Like A Flying Demon and latest the one we all know: Angels Crying
clip from "Angels Crying"
E-type: Denniz PoP is not a human-being. Denniz PoP is GOD. The only god that I know, because his spirit is still living among the producers. About a year ago, when he listened to Angels Crying, he said: "You release that song, and I don't have to worry about you"
clip from "Angels Crying"
E-type: He was really living to break acts. When I had my first hit, it was like, yeah....now you're on your own. He helped choosing the songs, but he needed a challenge. The last things, he did, was Five and Jessica Folcker. I could play a song for him, and ask him: "What do you think, Dagge? And he said: "You speed it up, and you add some guitars, and it's a hit". Then he didn't say no more. He went home. And three months later I played the same song for him, where I put up the speed and added the guitars and it was a smash!
clip from "Angels Crying"
Interviewer: What have you learned of him?
E-type: That music is very fun and that you should do what you can as long as you're in the business
clip from "Angels Crying"
E-type: People ask me about Angels Crying, they say: "If Angels Crying isn't working, what are you going to do?" And I say: "Well, I'm gonna retire". I'm proudly gonna retire, because I love this song. And when I start to release songs that I don't like, I'm a loser. And I don't deserve to be on the charts. And the first single I release that I love but people hate......I'm gonna finish this business. It's over. E-type is over
Interviewer: Your single has done pretty well in Denmark actually. It has sold over 5 000 copies
E-type: I'm very happy for that
Interviewer: Which means........I have a little surprise for you *hands out a gold record*
E-type: Alright......*rubs his hands*.......Now we're talking :)))
clip from "Here I Go Again"
E-type: When I see or hear a song on MTV or the radio, and I think: "This is a beautiful song/tune". I then go to the record-store and buy the album. And then I can hear that it's the only song that I like. The rest is.......shit. We should put that guy into court or something: "Because he has stolen 150 kroner from me" :)) So I want to try not to do the same mistake. So if people liked Angels Crying, I hope they'll like the album, because I try to do the same on 12 songs. At least 8 ........ and the last 4 I have to experiment
clip from "Here I Go Again"
NOTE: This interview was broadcasted on "Puls" in the middle of December. Freely translated from Danish to English by www.etype.dk, so we hope you understood everything.
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